My experience in SCCT3153

Throughout this semester, i had learned a lot of new knowledge in Electronic Advertising class.  I know how to implement an advertising campaign.  This is actually very interesting and i get to know that each strategy and media has different outcomes.  I get to know how to create an effective advertisement.  Besides, knowing how to create an effective advertisement is not enough, we should also know how to approach our target customers.

For example, if our target audience is business partner, we may advertise our advertisement in Fortune magazine.   If we advertise our advertisement in a fashion magazine, it will not as effective compared to Fortune magazine.

Besides, i also get to know how to create an advertisement based on Creative Pyramid.  There are five phases in the pyramid such as awareness, interest, credibility, desire and action.  Before that i thought create an advertisement is an easy job.  Now i know something that seem to be simple is not simple actually. Well, i think everyone in the class is having the same opinion.

Furthermore, i also learned how to create a blog.  I've heard about it before but i never try it.  Before that my perception told me that blogging is tough and not suitable for me.  But now, i'm blogging all the time.  Honestly speaking, writing assignment on blog is much easier than the normal assignment.  This is because we do not need to write references, introduction or following APA format.  But the knowledge we gained is far more than that. I think i will never have a chance to write a blog if i'm not in this class.

I really learned a lot from our lecturer, Siti Syamsul Nurin.  Thank you so much.  I wish you best luck in your future.

Best Regards,

Ting Wei Hee 126430