Thursday, 28 April 2011

SCCT is great!

As I am marketing student, everything will be challenging to me. whether my course paper or other elective programs, all those make me feel stress to face. But SCCT is a subject to make me feel interest. In the lecture, i have considered to get some knowledge which I didn't touch before, is about advertising. it is great!

From this class, I know that the different of the strategy in the media advertising as a part that necessary to know in the media choices, whereas the different between magazine ads and newspaper ads. Normally, the cost of magazine ads is less than newspaper but depend on number of insertions. it is because of the newspaper is running on dairy, so that the cost of ads is very high. In the category of qualities, newspapers are less value than the magazine,because it can't keep in a long time.

Otherwise, the most effective things I have learned is the pyramid of creative strategies, that are very important part on the advertiser who create the ads to make publishment to all the audience get the information in interesting, easily, and directly. The stages are attention, interest, credibility, desire, and action,all the elements have a influence on the ability of the ads. As I was creative planner in my group assignment, I have to try myself in creative by the following of these elements. As a result, it make effect on my confident and improvement in my work.

In this blog, I and Wei Hee as a wonderful partnership in a team to create the new information which lecturer have given, that are done in nicely. We try our best in the creativity and design, so it will be make interest and suit to every audiences to visit and read in peacefully.

Although this semester will be coming end, the class also have been canceled, and the final exam also is coming up now. So, that is a time and a chance to let me make thanks to my lecturer, Siti Syamsul Nurin. Thank you very much in my academic life. Have a nice day ^^..


Regarded by,
PANG WEI KEONG 197638.

Monday, 25 April 2011

My experience in SCCT3153

Throughout this semester, i had learned a lot of new knowledge in Electronic Advertising class.  I know how to implement an advertising campaign.  This is actually very interesting and i get to know that each strategy and media has different outcomes.  I get to know how to create an effective advertisement.  Besides, knowing how to create an effective advertisement is not enough, we should also know how to approach our target customers.
For example, if our target audience is business partner, we may advertise our advertisement in Fortune magazine.   If we advertise our advertisement in a fashion magazine, it will not as effective compared to Fortune magazine.

Besides, i also get to know how to create an advertisement based on Creative Pyramid.  There are five phases in the pyramid such as awareness, interest, credibility, desire and action.  Before that i thought create an advertisement is an easy job.  Now i know something that seem to be simple is not simple actually. Well, i think everyone in the class is having the same opinion.

Furthermore, i also learned how to create a blog.  I've heard about it before but i never try it.  Before that my perception told me that blogging is tough and not suitable for me.  But now, i'm blogging all the time.  Honestly speaking, writing assignment on blog is much easier than the normal assignment.  This is because we do not need to write references, introduction or following APA format.  But the knowledge we gained is far more than that. I think i will never have a chance to write a blog if i'm not in this class.

I really learned a lot from our lecturer, Siti Syamsul Nurin.  Thank you so much.  I wish you best luck in your future.

Best Regards,
Ting Wei Hee 126430