SCCT is great!

As I am marketing student, everything will be challenging to me. whether my course paper or other elective programs, all those make me feel stress to face. But SCCT is a subject to make me feel interest. In the lecture, i have considered to get some knowledge which I didn't touch before, is about advertising. it is great!

From this class, I know that the different of the strategy in the media advertising as a part that necessary to know in the media choices, whereas the different between magazine ads and newspaper ads. Normally, the cost of magazine ads is less than newspaper but depend on number of insertions. it is because of the newspaper is running on dairy, so that the cost of ads is very high. In the category of qualities, newspapers are less value than the magazine,because it can't keep in a long time.

Otherwise, the most effective things I have learned is the pyramid of creative strategies, that are very important part on the advertiser who create the ads to make publishment to all the audience get the information in interesting, easily, and directly. The stages are attention, interest, credibility, desire, and action,all the elements have a influence on the ability of the ads. As I was creative planner in my group assignment, I have to try myself in creative by the following of these elements. As a result, it make effect on my confident and improvement in my work.

In this blog, I and Wei Hee as a wonderful partnership in a team to create the new information which lecturer have given, that are done in nicely. We try our best in the creativity and design, so it will be make interest and suit to every audiences to visit and read in peacefully.

Although this semester will be coming end, the class also have been canceled, and the final exam also is coming up now. So, that is a time and a chance to let me make thanks to my lecturer, Siti Syamsul Nurin. Thank you very much in my academic life. Have a nice day ^^..

Regarded by,

PANG WEI KEONG 197638.

My experience in SCCT3153

Throughout this semester, i had learned a lot of new knowledge in Electronic Advertising class.  I know how to implement an advertising campaign.  This is actually very interesting and i get to know that each strategy and media has different outcomes.  I get to know how to create an effective advertisement.  Besides, knowing how to create an effective advertisement is not enough, we should also know how to approach our target customers.

For example, if our target audience is business partner, we may advertise our advertisement in Fortune magazine.   If we advertise our advertisement in a fashion magazine, it will not as effective compared to Fortune magazine.

Besides, i also get to know how to create an advertisement based on Creative Pyramid.  There are five phases in the pyramid such as awareness, interest, credibility, desire and action.  Before that i thought create an advertisement is an easy job.  Now i know something that seem to be simple is not simple actually. Well, i think everyone in the class is having the same opinion.

Furthermore, i also learned how to create a blog.  I've heard about it before but i never try it.  Before that my perception told me that blogging is tough and not suitable for me.  But now, i'm blogging all the time.  Honestly speaking, writing assignment on blog is much easier than the normal assignment.  This is because we do not need to write references, introduction or following APA format.  But the knowledge we gained is far more than that. I think i will never have a chance to write a blog if i'm not in this class.

I really learned a lot from our lecturer, Siti Syamsul Nurin.  Thank you so much.  I wish you best luck in your future.

Best Regards,

Ting Wei Hee 126430

Hierarchy-of-Effects Model

Perceptual map of Watch

Technical Design Clay - By GATSBY ( I LOVE IT)

Maybe someone will find it weird why i chose this product.  However, this technical design clay had became part of my life.

It all begins when i were just a high schooler in Sibu. When it comes to personal appearance, one might hate me for i comb my hair like no tomorrow. As usual, we discuss about the latest fashionable trend in school and some of my friends were talking about "GATSBY" to me all the time. But me think "GATSBY" is for "So chai" only (referring to dumb people in Cantonese) not until they advertised it in our local TV. It was the most controversial advertisement that i had ever seen.

http://www.youtube.com/watch?v=BnmNhlHuHPA.

With "GATSBY", you can even clap with your hair (err...botak head fellow can forget about it) . I was in dismay. We even laugh and joke in school over the advertisement all day long.

It was a hot afternoon and, business for Watson is as rosy as usual, i enter the store to buy my "thing". Life sure is unprecedented. The "GATSBY" thing that i had been laughing all the time are amazingly placed on top of the shelves. In order to fulfill my curiosity, i take a closer look on it. To my surprised, there were no more Trojan guys on the packaging. In fact, a handsome guy just like myself (i was just joking... >.<) is grooming the wax. I wanted to try it not because i want to make the Trojan guys happy, but i just felt like trying it. Usually, i just simply buy the "Wet-looking" gel from any supermarket. Finally, i made my decision to choose "Technical Design Clay" because i think the name is so awesome so as the packaging.

Well, i'm glad that i didn't make the wrong decision because the product suit me best. Before that, i always wondering why other people can style their hair so nice and natural but mine looked "wet" all the time even though the sun is terribly hot (maybe i always buy the RM2.50 gel from Ah Meng Groceries) . After using the clay for a couple of months,  i  had found many benefits of this clay. This clay is extremely strong and my hairstyle can last longer compared to other products. Besides, i can style up my hair as easy as my finger tip.  From spiky to bundles, i can create wonders with it. I just use a small sum of it, spread it on my fingers and i can start styling my desired hairstyles with ease. Maybe some people do not notice the smell of their wax. You know what?  i cant stand the smell of a rotten egg on your head. This clays comes in apple fragrance and i just love it so much.

I  had never been this confident with my hair before. Or you can say i just got more confident in myself today.   Therefore, i'm using this clay to style my hair every single day. Everyone likes to see beautiful things and for them it is equally important to stay pretty too. Some ladies won't even step out of their bedroom without making-up and all this fuss is just for them to appear in their best appearance in front of the others. Of course, we gentlemen is not an exception too!

In a nutshell, I would recommend this "TECHNICAL DESIGN CLAY" by GATSBY to anyone who wants to have the best natural look for their hairstyles. Therefore, what are you waiting for?

Regards,
Ting Wei Hee 126430

My LIFE PART

I think most of the people have some favorite things, no matter it is, the conclusion is we would not to live without that things, as we always using it, therefore it until be ours life apartment. So that I very sure not one will disagree with this topic I would like to note, that is ‘life part’. So, I very glad to ‘show off’ my life apart as I think very important that it is shampoo. I am male, may be you will think that the boy’s hair was shorter than girl’s hair,  may no need to use actively. But,  shampoo is kind of protection wash to build ours healthy hair. Nowadays, many male have been influence to have a long hair with style by following korea and japan lifestyles. In this reason, the males will face the hair problem may coming soon as the female are facing now. So, all of the male are very need to use shampoo to protect from the hair problem.  Therefore, shampoo is specialty important in our life. With this page, I would like to introduce my lover, is CLEAR men HAIRFALL DECREASE (HD), which is the popular brand of men’s shampoo could be strengthen our hair to reduce breakage with vita ACE as active ingredients. It also is the specialized by dandruff protection shampoo with a slogan as “Make sure your hair stays where it naturally belongs!”. That is why I trust this product when I firstly used it, so satisfied, because of that it is very useful to me. Although I am short hair, but still face any hair problem, it has improved my hair especially hair dandruff problem. When I have tried using CLEAR men HD shampoo and I could see it affects immediately in one week on my hair. Clear made my hair dandruff freeing just one month using it and makes my hair feel cleaner and longer. Not only Clear an anti-dandruff shampoo but it also strengthen my hair and makes my hair stronger. I felt my hair becoming slicker and smoother every I used Clear Men HD shampoo. Clear Men Clinically proven formula of Clear shampoo makes my hair fresh and glowing in healthy. Thanks to CLEAR men, I am now become more comfortable with myself especially building up my self-esteem toward others. CLEAR provides my hair a great experience causing to build up my confidence. So, what are you waiting for? Just quickly to shop it in any stores or shopping market where are near with you now. 


Regarded by PANG WEI KEONG 197638